I built a content agency
to £30k months.
I've never operated a camera,
and I've never edited a frame.
Which should tell you the thing you’re missing was never the work.
If you're reading this, you're probably a videographer or agency owner who's good at what they do. Either the income still isn't consistent — or it is, and you've become the thing holding it back.
Some months are great. Others are dead. And you're tired of not knowing which one is coming next.
I stopped the agency at £30k because that was my number for the life I wanted. Yours will be different. We work out what it is, then we build the thing that gets you there.
Read everything before you reach out, especially the video below, as it speaks
through exactly what the systems are and who the hell I am!
Applications open
Thursday 1st November 2026
Intake
Only in November 2026 2 spots only
01/ 15
The Acquisition Engine
The best driver in the world can't win in a bad car.
You're the driver. You're good at this: the shooting, the editing, the client work.
That part was never in question.
The business is the car. And nobody has ever opened the bonnet with you. So when a month
goes badly you do the only thing you know how to do, which is drive harder.
Five questions, about a minute. You'll see which part of the car is holding
the other four back.
0/15
0 of 5
02/ 15
Why most videographers never break through.
They keep selling deliverables. Videos. Posts. Hours.
They compete on price because they don't know how to compete on anything else. They take on every client that comes their way. They work 60-hour weeks and still barely break £3K–£5K consistently.
They think more clients is the answer.
It's not.
Two or three high-ticket retainer clients at £2K–£3K/month, with a system that brings them to you predictably, is worth more than 10 low-paying headaches.
That's exactly what we build inside the Engine Room.
03/ 15
What actually changes.
Two versions of the same business. One of them is yours right now.
Your monthA lottery
Now
£2K one month, £6K the next, back to £3K.
You find out what kind of month it was once it's over. Every good one you carried personally, and every bad one is something that slipped.
The offer changes
The same work, sold as an outcome.
You stop being compared on price against everyone else who sells videos. Same skill, same camera, three to five times the rate.
The pipeline changes
You stop hoping and start knowing.
Leads arrive whether you felt like posting or not. One client leaving becomes a Tuesday instead of a crisis.
Six months in
Recurring, and you know the number before the month starts.
Twenty to forty hours instead of fifty to eighty, because the parts that used to be you are systems and people now.
04/ 15
The Acquisition Engine
What we install over 12 months.
The Engine Room is built around one central system: The Acquisition Engine.
Someone who's never heard of you sees a post. Follows. Sticks around long enough to trust you. Messages you. Becomes a £2–3K a month retainer. Gets a result worth talking about — and that result is the next post.
never heard of you
follower
DM
retainer
a result worth talking about
the next post↶ and round again
That's the engine. The five pillars are the parts that make it turn, and they go in this order for a reason.
Fix the offer and the content's finally got something to sell. Fix the content and the DMs start filling on their own. Fix the DMs and delivery gets busy. Fix delivery and the thing runs without you stood in the middle of every job — which is the only way the loop keeps turning while you're on a shoot.
Five pillars, installed in order.
01
Offer Architecture
what they're actually paying for
A high-ticket, outcome-driven offer that attracts the right clients and stops you competing on price. You'll know exactly what you sell, who it's for, and why they should pay £1.5K–£3K a month for it.
02
Content Ecosystem
how they find you
A personal brand and a content strategy that pre-sell you before you say a word. Clients arrive already warmed up, already trusting you.
03
Conversion Pathways
how they become clients
DM frameworks, sales scripts and a discovery-call structure that close high-ticket clients confidently. No more freezing on price or caving to objections.
04
Delivery Systemisation
how they get the result
SOPs, onboarding flows and client management, so you stop reinventing the wheel on every new client. Delivery without the chaos.
05
Scalability Infrastructure
how it holds more without breaking you
The AI operating hub, hiring guides and the foundations to grow past £10K a month to £20K+ without burning out.
05/ 15
What the twelve months actually looks like.
Three phases to build it, then the rest of the year to compound it. Each of the three ends on a line you've either crossed or you haven't.
StartM3M6M12
Phase one · Month 1
The unlocks
Niche locked and committed to for ninety days. Prices up on the clients you already have,
because that's the fastest money in the building. Contracts tightened. The traffic engine
switched on.
You're through whenLeads are coming in within forty days.
Phase two · Months 2–3
The ceiling-breaker
Your first hire. Which role comes first is the call we make together, off where your hours
actually go. Get that wrong and you've bought yourself a second job. Then the two-call
sales process replaces the one where you explain and then discount.
You're through whenThat hire is made before the £8–10k wobble, not after it.
Phase three · Months 4–6
Systemise it
SOPs, onboarding, the numbers, the ops board. The point is a business that runs a job start
to finish without you in the middle of every step.
You're through whenA client goes end to end and you didn't touch it.
Then · Months 7–12
Run it, and keep sharpening
The build is done and the back half is where it compounds. We hold the standard, raise the
prices the system can now carry, and fix what the extra volume exposes. The weekly call
carries this stretch — and from month six, staying is your decision, not a contract.
No gate on this oneThe first three end on a standard. This is the part that doesn't end.
Every one of them is a real person with a real handle. Message them and ask what it was actually like — I haven't briefed anyone on what to say.
From the room
Wins from the wins channel.
06/ 15
What's included.
What we're actually building.
Two or three retainer clients at £2K–£3K a month. A pipeline that fills whether you felt like posting or not. A business that delivers without you in the middle of every job.
That's the outcome. Everything below is what you get to build it with.
Every week
The weekly community callSixty minutes, one topic, taught properly. Recorded — the replay and a one-page summary land in your portal the same day, so missing it live costs you nothing.
Three 60-minute 1:1sMonths one, three and six — the build phase. Recorded and shared back, so you are not taking notes while we work.
55 calls in your first year
Every day
Direct access to meBetween calls, for feedback, reviews and the decisions that will not wait for the next one.
The private SlackOther owners at your stage and further ahead. This is where most of the wins get posted first.
No cap on messages
Always there
Your operating dashboardBuilt around your situation after a deep-dive onboarding, not a template.
The SOP libraryEvery contract, proposal, ad script, hiring and delegation doc I use.
Yours to keep after
07/ 15
The playbooks
You don't write these. They're on the shelf on day one.
The difference between a freelancer and a business is that a business has written down how it does things. Pick the one that's bleeding and open it. The scripts, the numbers and the wording are already in there.
Pick the one that's bleeding
Sales · Playbook
Discovery Call Framework
Before the call: what to have open
The opening ninety seconds
The four diagnosis questions
What they have already tried, and what it cost
Never leaving without the next date
Offer · Playbook
Pricing Your Offer
Working backwards from the outcome
Calculating your floor from delivery hours
The three-tier structure
When they ask for a discount
Raising a rate on a client you already have
Sales · Playbook
The DM Triage
The four states every inbound is in
The one right next message for each
Where the qualifying question goes
Closing the loop after two unanswered
Built from thousands of real threads, with the wording that actually got replies.
Content · Playbook
Hook & Script Bank
Opening on the belief that has to change
Writing for the already-annoyed, not the scroller
The hook patterns, ranked
Shooting a month in one day
What to do when a post lands
Delivery · Playbook
Client Onboarding Automation
The trigger, and what fires in what order
The brief template
Contract, invoice, folder, kickoff date
Setting what the first week teaches them
Handing over without being on the call
Retention · Playbook
Monthly Reporting Process
Finding the number they actually care about
The one-page format
Sending it before they ask
The renewal conversation, three months early
Ads · Playbook
The Ad Angle System
Fifteen angles out of one offer
The three that always test first
Setting the campaign up so it can be read
What to kill, and how soon
Profile-visit ads, and when they beat lead ads
AI · Playbook
The Second Brain
What goes in, and what never should
Feeding it your own voice, not a generic one
The prompts that do the boring half
Building a button instead of repeating yourself
A proposal in ten minutes, not half a day
Content · Playbook
Instagram Stories Playbook
The daily baseline, and why it is not content
The five-frame sequence
Asking so that people actually reply
Win stacks: when to run one, and when not to
Every frame in here is one that has already run, with the replies it got.
Yours to keep, whether you carry on with me or not.
The dashboard
Everything you're carrying. One place to put it down.
The admin an agency owner holds in their head, in notes apps and in six spreadsheets. It moves in here on day one and stops being your job to remember.
Your Engine RoomLive
Tap any row to open it
What was agreed on the call, actually getting done.
Your home screen, the morning after a call
Not what came in. What you keep, and how long it lasts if the phone stops ringing.
Business Hub · run rate, profit, runway
Who's up for renewal before they tell you.
Every client, and what you owe them next
Your close rate, counted from calls rather than from memory.
Every deal, and what it is worth
A month of content planned in one sitting, instead of deciding at 9pm what to post.
Shot on one day · scheduled across the month
Fifteen minutes on a Friday, and you know where you actually are.
The form Numan opens before your call
Built around you after onboarding, not a template. Yours to keep at the end.Real screens from the dashboard · demo figures
08/ 15
What it takes from you.
A plane burns most of its fuel getting off the ground. Month one is the takeoff. After that the system carries you.
2–4
hours a week
One shoot day8–10 hrs
This, for a week2–4 hrs
A week of this costs you less than half a shoot day. You already find that time when a client asks.
GuessingKnowing
ChasingChoosing
FirefightingBuilding
Doing it allDeciding what gets done
I'm not going to pretend month one is restful. It's the heaviest, because that's when we rebuild the offer while you're still running the old business. It gets lighter, not harder.
09/ 15
Who built this.
I didn't start this because I was good at it. I started it because nobody would hire me.
Business with Marketing degree, then 200+ job rejections and not one marketing job. I ended up an engineer at Virgin Media, then doing commission marketing at an accountancy firm for £200 a month. That firm are my accountants now.
I built the agency to £30K months without being the person behind the camera. Contractors did the shooting, I built the briefs and the systems so jobs ran without me on set.
£30K was my number, not a scoreboard. It's what the life I wanted actually cost. Yours might be £8K, it might be £50K. The first thing we do is work out what your number really is, and then we build the thing that gets you there.
Then I systemised it well enough that I could step out of it entirely. That's the part that matters. Not my camera work. The machine underneath it.
200+job rejections first
£0 → £350Ka year, in two years
£30Kmonths, at its peak
This is 1:1. It's personalised. And I'm in it with you for twelve months.
10/ 15
Why I am not going to put you on a call.
Because you do not need one, and neither do I.
Everything a call would tell you is on this page. What it is, who it is for, what it costs, what happens after, and what I expect from you. There is no pitch you are missing and no number I am holding back until we speak.
If it is a fit, apply and I will send you everything in the DMs. If you have got a question, ask me in the DMs and I will answer it there. And if you would genuinely rather talk it through first, say so and we will talk. I just do not think you should have to sit through a sales call to be sold something you have already decided on.
11/ 15
Who is the Engine Room for?
This is for you if you're already in motion but stuck at a ceiling.
You're the right fit if:
You're between £2K and £7K a month and it's inconsistent — good months, dead months, no way to tell which is coming
Or you're at £10K and stuck there — the work's consistent, but every job still goes through you, and hiring is the part you keep putting off
You've got real skills and clients. You're not starting from scratch
You're stuck in the freelancer trap: doing everything yourself, one client drop away from a bad month
You know you're undercharging, but don't know how to raise prices without losing what you've got
You've tried tactics before (cold DMs, posting content, watching YouTube) but nothing gave you a real system
This is NOT for you if:
You're a complete beginner with zero clients or experience
You want a course to watch once and forget
You blame external factors for where you're at
You're not willing to invest time and money into your growth
You expect overnight results without doing the work
12/ 15
Investment Structure
It's one programme. Same system, same build, same room. The only thing you're choosing is how much one-to-one time with me you want on top.
Engine Room
£2,500×1+ £500/mo
Paid once, before we start.
Three 1:1s in the build phase — months one, three and six — then the weekly community call carries it.
The deep-dive and the build: your offer, your pricing and your first 1:1, before anything else starts.
Monthly
£500 on both tiers, starting month two, however you pay the onboarding.
Duration
Twelve months to build the whole thing. The first six are the activation — from month six you can cancel yourself, from your own account, no conversation required. It isn't a course.
Pay once
£7,000 for the twelve months — onboarding and every monthly, settled up front. Saves you £1,000.
Why split it
Two payments exists to make starting easier, not to charge you more. The total is the same either way.
One high-ticket retainer client at £1.5K–£2K/month covers the first year in 60–90 days. Then it pays for itself every month after that.
13/ 15
“Yeah, but would it work for me?”
I cap it at two a month and I turn more people down than I take, because I only take people I think I can actually get a result with. If I read your application and I do not believe it, I will tell you and point you somewhere better.
I am not going to promise you a number by a date. Anyone who does is guessing. What I will promise is what it takes: two to four hours a week, for twelve months. The people who do that get there. The people who sign up and wait do not, and no guarantee has ever fixed that.
14/ 15
FAQs.
Both, deliberately. The build is 1:1 — those calls are with me directly, about your business, not a syllabus. The weekly community call is the other half: one topic taught properly, recorded, with the replay in your portal the same day. You are never a face in a crowd of two hundred, because I take two new students a month.
2–4 hours of implementation a week, plus the 60-minute community call on a Wednesday if you want it live. If you're working 60-hour weeks right now, this programme is designed to start buying that time back, not add to it.
Honestly? For most people it's somewhere around month ten or eleven, not month six. Some are quicker: Faisal did it in two months, Joe in four. Adnan took ten to eleven, with a plateau around month five, and his YouTube case study makes it look faster than it was.
Coming up to it: the first six months is the build, and £10k is where you start systemising from, not where you finish. I'd rather tell you that now than have you find out in month five.
Already there: you don't need the acquisition half fixed, so we don't pretend you do. We start at pillar four. The cap at £10k is almost never leads — it's that every job still runs through you, and the hire you keep deferring is the one that unlocks £20k. That's a different six months, and it's the one most people never get coached through.
That's exactly where we start. The first phase of the programme is dedicated to building your offer and positioning from the ground up, tailored to your skills and the market.
Both tiers split over two payments — it is on the card, not a favour you have to ask for. But if budget is the main concern, be honest with yourself about whether now is the right time. I only take on students I believe I can get results with.
I'm still running my own agency. I'm not teaching theory. I'm showing you exactly what I built to hit £30K months, and what I'd do differently now. Plus, it's fully personalised to your situation, not a one-size-fits-all framework.
Yes, because I cap at 2 new students per month. You're not joining a programme of 200 people. You have direct access to me on Slack every day, the weekly call, and your 1:1s in the build phase — every month of the twelve if you take Private.
NOVEMBER INTAKE
2 spots
I cap it at two because of what is in the What’s Included list. One-to-one time and daily access do not scale, and I would rather run it small than run it badly.
15/ 15
Ready to apply?
You've read everything. You know if this is for you.
The only question left is whether you're ready to stop surviving month to month
and start building something that actually works.
DM me "READY" on Instagram and I'll send you the next steps.
If you're nearly there but something's still bugging you, DM me "QUESTION" and ask me whatever it is. No pitch, I'll just answer it. I'd rather answer one honest question than have you close this and think about it for six months.
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